If you’re not using social media, then you are missing out on sales; it’s that plain and it’s that simple. However, what you may also be missing out on is how to convert your followers on your social media accounts to buyers, and better yet, repeat customers. While this may seems like the tricky part, there are uncountable ways to make this happen. The only limit is how limited your imagination is.
Tell Them What They’re Missing
By nature, people are social creatures, and they want to know what is going on. This is why when there is an accident on the side of the road, the people passing by feel the need to slow down and check out the scene. Move this to an online setting, and you can use the “train wreck” syndrome in your social media marketing.
Share with your followers what they’re missing, or better yet, what they need to know about your business, your products or services or your industry in general. When you are on the puts them in the know; then they are more likely to come back to you for more information. And, since you are the one that is in the know and putting them in the know, this helps to converts followers to buyers.
Find an 80/20 Balance
When you are sharing information on your social media networks, shoot for an 80/20 balance. Eighty percent of what you share should be relevant, helpful, and useful information that somehow pertains to your industry. In other words, this is your indirect sales method. The other 20 percent should be direct sales tactics, where you are sharing information about your business, products, or services. This can be discounts, coupons, sales announcement, or some way of directly promoting and marketing your business.
Be Innovative
Find new and exciting ways to use social media to convert your followers to buyers. If it is worth it to you to try a group-buy site, then try one of these campaigns. If you are trying to build your subscriber list as a means to converting more followers to sales, then run a contest that is only accessible on one of your social media networks. If your business is regional or has offices spread across the country, announce a “meet-up” on your social media networks for a particular region so your employees have the opportunity to meet customers and prospects face-to-face and vice versa.
Your use of social media marketing can take you as far as your imagination will allow you to go. While this is not a complete list of the ways that you can use social media networks to communicate with prospects and customers as a way to convert them into first-time and repeat buyers, it is a springboard for you to use to get your creative juices flowing.
For more information on the benefits of social media marketing and how to use it in your business, visit orangeJuice media. orangeJuice media, an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice Media provides services for clients in the Portland metro market and throughout the United States.
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