Social media is a toll you can use to effectively keep your existing customers engaged while luring in new customers and holding their interest at the same time. Social media for business is also about sharing information with your ideal customers, your target market, and your prospects so that they are drawn to your business like metal is drawn to a magnet.
Levels of Engagement
Every company has levels of engagement. The goal for every business is to engage customers so much that they are loyal to your business and to your business only. The best example of a customer engagement strategy is a bank. The typical account a new customer comes in to open is a checking account. While the banker is opening the checking account, they are also telling the customer all about the benefits of opening a savings account.
A few weeks later, the customer receives an e-mail telling them that they are pre-approved for an auto loan with the bank. Then a letter comes in the regular mail to introduce the mortgage division of the bank. In the end, there are customers that wind up with all of these types of accounts with the one bank.
These customers are more engaged than customers that only have one of these accounts. The more engaged customers are, the less likely they are to walk away from your business. Instead, the more loyal they tend to be. You can engage your customers and prospects using social media using a similar marketing campaign strategy as the bank.
Share Your Expertise
Because many of the prospects that find your business on social media may have heard of you but have not yet worked with you, your first goal is to engage them by sharing your expertise with them. One of the primary ways to do this is to share information with them that reveals to them what an expert you are in your industry, in your field, and in your business. Share information articles, tips, advice, and industry news so that you can position yourself as the go-to person for anything that has to do with your business.
Provide Exclusive Discounts
Another way to engage followers on social media outlets is to offer exclusive discounts, information. or deals they can’t find anywhere else. While you will have some customers that visit your blog and also follow you on social media, you will also have followers on social media that do not necessarily your blog. Exclusivity via social media engages and audience that you may not be able to reach in any other way.
Social media is a very effective tool for engaging customers and prospects. The more ways you can engage these followers and the more social networks you can use to engage them, the more loyal our customers become and the more likely they are to remain loyal to your business.
For more information on the benefits of social media marketing and how to use it in your business, visit orangeJuice media. orangeJuice media, an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice Media provides services for clients in the Portland metro market and throughout the United States.
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