One of the most important elements (of the more than 200) that Google considers when ranking your site is the number and quality of links pointing to it. The general idea is that the more sites indicating that your content is valuable by linking to it, the better. As long as these links come from sites deemed to be of quality or authority (high search rank), the better your own search rank will be.

Never buy links. Period! You can be penalized for buying links, participating in paid “link building” programs, or having links from sites that Google has blocked, such as sites involved in link selling or any other activity in violation of Google’s guidelines.

A common legitimate link building activity is directory submission. Submission can range from just your name and homepage URL to an extensive business profile. Always make sure any content you post to directories is unique, readable and human friendly. Never submit strings of comma-separated keywords that will be seen as spam content.

It is always best to list your site only in the most important, authoritative and reputable directories. Avoid the “list your site in thousands of directories” offers. Most are a waste of time. Not all directories are equal, and many to the hundreds or even thousands of directories that some online services offer to post your site to are completely useless, or could even be on Google’s black list.

There are many other ways to quickly develop high quality links that work, including: professionally syndicated press releases, syndicated business listing services, submitting articles to or commenting on blogs and forums, starting your own blog, getting local government (.gov), educational (.edu), or business association links by working with those organizations, submitting product reviews and answers on sites like Yahoo! Answers and writing submissions in related forums and user groups.

Another important link building activities is participating in Social Networking activates such as Facebook, LinkedIn and Twitter.

However, by far the best way to get quality links to your site is by writing good content. If it’s original, informative and interesting people will want to link to. If you haven’t got the skill or time necessary to write great keyword focused content and work to get it posted on important sites, let orangeJuice media help you.

Source: Attracta

For more information on the benefits of search engine optimization, visit orangeJuice media. orangeJuice media, an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice Media provides services for clients in the Portland metro market and throughout the United States.

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