Social Media | David Chandler | Portland, Or | Author, Speaker and Internet Marketing Expert

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Social Media is the Marketing Tool that will Make or Break Your Business

On July 25, 2011 By davidfchandler

If you are not using social media as part of the marketing strategy for your business, then the only thing you are accomplishing is losing business to your competitors. Your competitors are using social media to attract new clients and communicate with existing ones. It is no longer a question of whether or not businesses [...]

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Ways to Convert Social Media Followers into Buyers

On June 28, 2011 By davidfchandler

If you’re not using social media, then you are missing out on sales; it’s that plain and it’s that simple. However, what you may also be missing out on is how to convert your followers on your social media accounts to buyers, and better yet, repeat customers. While this may seems like the tricky part, [...]

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Get Your Customers and Prospects to Trust You with Social Media

On June 21, 2011 By davidfchandler

In what is seen as a very shaky and untrustworthy business economy, building trust with your current customers and your prospective ones is the golden ticket to boosting your business. Social media is the key tool that unlocks that trust.

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The old adage “content is king” as far as the Internet is concerned [...]

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Build Business Credibility with Social Media

On June 14, 2011 By davidfchandler

Consumers want to do business with credible businesses and credible business owners. Social media can bridge the gap between someone not thinking you and your business are credible to the land of high credibility. Building credibility with your current and prospective customers requires you to become an expert, be the solution to the problems and [...]

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Engage Customers with Social Media Marketing

On June 7, 2011 By davidfchandler

Social media is a toll you can use to effectively keep your existing customers engaged while luring in new customers and holding their interest at the same time. Social media for business is also about sharing information with your ideal customers, your target market, and your prospects so that they are drawn to your business [...]

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Go Viral: Social Media is Electronic Word-of-Mouth Advertising

On June 1, 2011 By davidfchandler

Rewind back in time for just a moment. Remember when you used to be in the market for a big-ticket item like a car or a vacuum, or even a lower price ticket item, such as face soap or toothpaste. What would you do? You’d ask your friends, family members, and co-workers which one they [...]

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What are your friends recommending?

On May 28, 2011 By davidfchandler

What do you trust more….the results that a search engine returns or the recommendations of your friends on Facebook? If you’re using Google as your primary search engine, will the Bing/Facebook partnership get you to make a switch?

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